Here’s my take on the Abercrombie & Fitch fiasco regarding their marketing message and the #FitchTheHomeless criticism.
I was leaving the McPherson Square Metro station the other day, and it was raining out so the landing at the top of the escalators had a few more homeless people than usual, seeking shelter from the storm. I stopped to get my umbrella out when I saw this guy carrying a bunch of clothes come in and hand them out. He made it about halfway along the line when this one guy stopped him, and they had a conversation that went something like this.
First, clothes guy said: Here, have a nice shirt, I think you’ll look good in it.
Then the Homeless Philosopher said: Why are you giving me a shirt, I’d rather have something to eat.
I’m using you to make a statement about Abercrombie & Fitch, so just wear the shirt okay?
Who’s Abercrombie & Fitch and why do they want me to wear their shirt?